TİAK Televizyon İzleyici Araştırmaları Anonim Şirketi is a joint-stock company which was incorporated in 2010 December to organize and supervise the television audience measurement activities. It is a corporate structure that brings together Advertisers, Advertising Agencies, Media Planning Agencies and TV Channels on a platform complying with world standards, whereby each of the industry’s variables acts on a consensus, with a management approach that represents each and every relevant party.
TİAK A.Ş. has four types of shareholders. GROUP A SHAREHOLDERS (Advertisers Association), GROUP B SHAREHOLDERS (Advertising Association), GROUP C SHAREHOLDERS (Channels Measured on a Full-Time Basis), GROUP D SHAREHOLDERS (Channels Measured on a Part-Time Basis). The current list of shareholders is available at http://www.tiak.com.tr/en/about%20us#shareholders
TİAK operates as a company with a Legal Entity under the title Televizyon İzleme Araştırmaları A.Ş. It was established under the partnership of the founding shareholders Advertisers Association, Advertising Association and the Broadcasting Corporations listed in the below link. Between 1992 and 2010, it used to be an Industry Committee operating on a voluntary basis and as of December 2010, it started to operate as a Joint Stock company upon the request of Turkish Authority in 2009.
TİAK A.Ş. operates as a Joint Industry Committee (JIC).
There are three basic organizational structures to facilitate audience measurement as per the “Global Guidelines for Television Audience Measurement” published by European Broadcasting Union.
TİAK A.Ş. is managed by a Board of Directors consisting of the representatives of the channels in the measurement system, as well as those of the Advertisers Association and Advertising Association. The Board of Directors consists of 15 people. It consists of a Chairman, 2 Deputy Chairmen (Representatives from the Advertisers Association and Advertising Association) and 12 members. Advertisers Association and Advertising Association are each represented by a person in Board of Directors and unanimity is a requirement for decisions.
The current list of organizations and their representatives in Board of Directors is available at http://www.tiak.com.tr/en/about%20us#Board of Directors
It is the regulation referred to as the RTÜK (Radio and Television Supreme Council) Regulation published on October 17, 2012 as the “Regulation on the Procedures and Principles Governing the Performance and Supervision of Measurement of the Viewing and Listening Ratings for Broadcasting Services.”
This regulation contains standards and rules to be applied by TİAK A.Ş. regarding a wide range of matters, from the selection of panel households to the details of panel sample.
http://www.resmigazete.gov.tr/eskiler/2012/10/20121017-3.htm
http://www.resmigazete.gov.tr/eskiler/2018/05/20180512-1.htm
The Establishment Survey is a type of research based on field work whereby necessary information is collected to ensure establishment and maintenance of the Television Audience Measurement Panel. It constitutes a basis for the Television Audience Measurement Service. The research has three key objectives:
· Identifying the breakdown of the population properties required to establish the panel, as well as the other variables affecting the TV viewing behavior,
· Updating the universe predictions in the measurement system by tracking the changes in such variables,
· Creating a database to select the households to be added to panel and new panels to replace those removed from the database from the site where survey is performed.
If the current panel houses leave the panel, substitute houses are determined from within the address pool of Establishment Survey. All the addresses serving a resource for ES are provided by TurkStat. The number of addresses obtained from TurkStat for each ES is around 120,000.
Establishment Survey is conducted in accordance with the RTÜK Regulation. This way, the aim is to reach the universal and panel controlling objectives that are sound for dynamic variables and obtain an address pool of potential panelists updated continuously. In addition, a panel household can be retained in the panel for no longer than 7 years due to the requirements of RTÜK Regulation. Forced drop-out for the houses completing their 7th year requires for regular Establishment Surveys. The Establishment Surveys conducted are as follows:
The Television Audience Measurement Panel has been established by Kantar Meida in 40 provinces. The net number of panel houses to constitute the scope of Television Audience Measurement Report is aimed to be 4.000. On the other hand, the ES universe is defined as the “The universe that will form the basis of measurement; The largest lower boundary of the settlement covers the households living in all settlements under the survey with 10.000.” as per Paragraph 1 of Article 8 of the RTÜK Regulation. 58.367.000 individuals are represented within the framework of the sample structure of survey.
The gross size of Television Audience Measurement Panel is designed to be 4,400 houses, while the net size is 4.000 houses. When we consider the date, January 1, 2023, the number of houses in the panel is observed to be 4.340 houses, while the number of people in the panel is observed to be 14.543.
In Turkey, the Television Audience Measurement Panel started to report with 150 houses in 1989. Over time, these figures increased to 1.060 houses in 1996, 2.000 in 2006, 2.500 in 2008 and 4.000 in 2014.
The panel sample represents the Television Audience Measurement universe on the basis of the Panel Control Variables:
The houses across 40 cities where Panel Universe measurement is performed have televisions in operating state. The breakdown of this universe in terms of Panel Control Variables can be found on TİAK A.Ş. web page under the title “Universe Values,” where breakdown is available individually for each term when Establishment Survey is performed.
http://www.tiak.com.tr/en/universal-values
Television Audience Measurement has been performed by Kantar Media since September 2012. As a result of the company selection process in 2010, Kantar Media was elected as the Television Audience Measurement Contractor for a term of 5 years.
Second Term for Television Audience Measurement started in September 2017. The Board of Directors of TİAK A.Ş. selected Kantar Media as the measurement company with an optional term of 3+2 years in the Company Selection process which commenced in 2016.
The Board of Directors of TİAK again selected Kantar Media for the third term aggreement to be valid between 2022 and 2027.
The channels wishing to undergo measurement are required to apply to TİAK A.Ş. and sign a contract. There are two types of subscription systems in terms of the broadcasting corporations to be measured, and these are namely Full-Time Reporting and Part-Time Reporting.
The current list of channels that are being measured now with Full-Time Reporting and Part-Time Reporting is available at http://www.tiak.com.tr/en/about%20us#measured-channels
The channels wishing to be measured can enter the measurement system by signing a contract. You can access a list of every channel that is currently included in the measurement system via the following link. This list may change over time.
The concept of FULL-TIME REPORTING refers to production of minute-based data for channels measured, while PART-TIME REPORTING refers to reporting of fifteen-minute data for these channels.
https://tiak.com.tr/en/about%20us
Television Audience Measurement data is commercial data whose confidentiality is protected and shared solely with subscribers. Data belonging to the previous day is shared with subscribers on the subsequent day. Additionally, subscribers can retrieve reports, on the basis of channels and programs of their choice, for different demographic targets, for the time slots of their choice based on the Panel Control Variables by using Instar Analytics, a reporting tool. For channels measured on a part-time basis, only the program and spot data are reported with time variable. Previous day’s data is shared with subscribers receiving Part-Time reports on the basis of the variables associated with the time slots and target audience determined by TİAK.
To benefit from the measurement results, only TV Channels and Media Planning Agencies can subscribe the data who operating in Turkey.
The Television Audience Measurement data shared with public is available on TİAK website as of September 2012 on a Monthly and Yearly basis. Daily Top 10 Programmes List is also available starting from January 1, 2023.
https://tiak.com.tr/en/charts
Data on the webpage contains Daily Top 10 Programs's and Monthly and Yearly Rating/Share values of channels measured within the scope of Television Audience Measurement.
Daily Charts only contains the top 10 programs of full-time basis reported channels across 3 different target groups (All people, AB, 20+ABC1) and sorted by Rtg% [Net] value. In Monthly and Yearly Charts, The Rtg% and Share values for 7 different time slots (All day, 20:00-23:00, 07:00-20:00, 07:00-18:00, 18:00-25:00, 18:00-24:00, 19:00-24:00) for all channels measured on a Part-Time and Full-Time basis on the tables can be seen across 3 different target groups (All people, AB, 20+ABC1).
The Monthly/Yearly RATING value corresponds to the average audience percentage per minute in each time slot throughout the month/year. It is the ratio of the average number of people per minute to the target audience universe selected.
The Monthly/Yearly SHARE value refers to the share each time slot accounts for in the total viewing rate throughout the month/year; in other words, it refers to the amount of share each channel accounts for in the viewing rate of audience watching TV during the relevant hours.
While daily reports are uploaded to the web page daily, containing data from the previous day, Monthly and Yearly Reports are uploaded on the web page every month/year following the relevant term. If a channel begins to be measured in the relevant month, the monthly report will include the average values between the commencement date of measurement and the ending date of month, while the yearly report will include the average values between the date of inclusion of that channel in the measurement system and end of year.
The bottom part of tables explains the value applying to the dates for channels included in measurement system in the relevant month/year. If no time slot is specified for a channel, the values in report will apply to the entire month/year mentioned.
The measurement results are commercial data whose confidentiality is protected with contracts. Such data is shared solely with the subscribers, who are categorized into two groups, namely “Full Time Audience Data” and “Part Time Audience Data.”
TİAK A.Ş. publicly shares the Rating and Share values of channels from different time slots on its web page for three target groups, which are “TOTAL AUDIENCE ABOVE THE AGE 5”, “AUDIENCE IN AB SOCIO-ECONOMIC GROUP” and “AUDIENCE IN ABC1 SOCIO-ECONOMIC GROUP ABOVE THE AGE 20.” Top 10 Program Lists of full time basis channels according to same targets above considering all day.
http://tiak.com.tr/tablolar
Such data may not be shared in a different format as it is shared generally to inform the public.
TİAK establishes Television Audience Measurement Panel in 40 provinces with Turkey-wide representation. n these provinces, measurements are made in places where the population of the settlement is over 10,000. Said 40 provinces are selected in accordance with the region’s structure, which is defined as NUTS 2 as part of the TurkStat’s Classification of Turkish Statistical Region Units. The credentials of these 40 provinces are known only by the measurement company and independent auditors (excluding Istanbul, Ankara and Izmir).
Reporting is made across the following regional breakdowns:
The Region structuring used in the report is different from the NUTS 2 breakdown. Ratings associated with ISTANBUL, ANKARA and IZMIR are reported. Apart from that, reporting is made across the following regional breakdowns, for provinces other than these three:
An ESTABLISHMENT SURVEY (ES) is conducted annually or biennially to ensure that the Panel is representative in terms of the variables regarding Demographic, Socio-Economic and TV Viewing factors (the number of TVs in the household, Broadcast Receiving Type, etc.). TV Audience Panel Universe Values are obtained by using the statistics published by TurkStat and data retrieved from ES. PANEL-UNIVERSE BALANCE is continuously tracked with new establishment and drop-out after each ES in order to ensure representation on the basis of these variables defined as Panel Control Variables. This balance is achieved by taking action in case of a disruption therein by monthly checks performed by Independent Auditors and weekly checks by TİAK Technical Committee.
Television Audience Measurement in Turkey started with a sample of 150 houses in 1989. The number of houses had increased to 1.950 by the year 2000, and the Panel currently has 4.000 Houses with up to 14.000 people. The panel is reported with at least 4.000 houses as of the year 2014. A daily tracking indicates that installations are made in between 4,300 and 4,400 houses on average.
Agencies and Broadcasting Corporations (Channels) operating as Media Planning Companies in Turkey can benefit from the measurement results by signing a contract with TİAK and Measurement Company.
First of all, the subscriber candidate must be an institution operating in Turkey. Second of all, whether it will benefit from measurement data on a FULL TIME or PART TIME basis must be decided. Moreover, the right to purchase TEST DATA for a minimum of 1 month up to 3 months within a year is granted and it is possible to obtain daily data each day throughout the testing period. You can contact TİAK ([email protected] - 212 803 62 70) for information on the contract terms and pricing.
FULL-TIME MEASUREMENT: It is a system that allows channels included in the system to be measured in minute-long time slots, and viewing results are reported in terms of program and designated times (minutes/hours) through a software product which is made available for use by subscribers.
PART-TIME MEASUREMENT: It is a system where the channels included in measurement can retrieve reports based on fifteen-minute long time slots. Fifteen-minute slots are standard and different fifteen-minute slots may not be created. It is a system used generally by thematic channels.
Television Audience Measurement is regularly and systematically audited by a wide range of multi-functional departments. Such audits involve a wide array of audits such as data security and privacy checks, which are handled by Cyber Security Companies, process controls involving all processes performed by one of the world’s four largest independent audit companies (Deloitte, KPMG, EY) , as well as audits performed by an independent university by visiting and contacting the houses via phone on a monthly basis.
Additionally, tens of quality control rules are deployed on a daily basis in order to reduce the possible error sources to zero when producing daily data. All audits performed are reviewed and assessed by TİAK Board of Directors, RTÜK, TİAK Technical Committee and TİAK Technical Audit Committee. Moreover, there are additional audit processes to be deployed even in the event of the slightest security/privacy violation.
Houses in the panel are selected from among nearly 132.000 houses across 40 provinces, as provided by Turkish Statistical Institute, after a certain time through a particular sample method. Kantar Media selects the houses from among 44.000 houses surveyed as part of Establishment Survey by considering a number of variables including the number of people needed, the house’s broadcast receiving method and regions. Panel houses are strictly required to be selected among the TÜİK addresses and houses that undergo Establishment Survey. This is regularly and systematically checked by independent auditors.
In the first stage, house addresses (around 132.000 houses) determined as 100 house blocks to represent all settlements across the said 40 provinces are obtained from TurkStat.
In the second stage, an independent research company selected by TİAK A.Ş. Board of Directors conducts a one-on-one survey with up to 44.000 houses, among these addresses, in accordance with rules determined previously. Data from 44.000 surveys is delivered to Kantar Media. At this stage, Universe Values are determined in accordance with these survey results and TurkStat statistics. (Establishment Survey)
In the third stage, Kantar Media arranges one-on-one visits (Panel Persuasion Team) to houses that cannot be reached via phone calls in order to find the houses in relevant provinces and regions in line with such criteria as demographics, socio-economic status, TV Ownership and Broadcast Receiving Method of the houses required to comply with the changing Universe Value or replacing the houses removed from the panel due to the annual 20% renewal rule (RTÜK Regulation) or upon the Request of House, by using such data.
In the final stage, Kantar Media Panel Team (Panel Installation Team) provides training to houses agreeing to become panelists, and such houses are defined as panel houses and included in the measurement system by being equipped with people meters. All processes are conducted within the frame of privacy policy. The credentials of panel houses where PeopleMeter is installed is not disclosed to any institution or person other than the measurement company and TİAK Technical Audit Committee.
A house’s status to become a panelist is based entirely on the principle of volunteering. Panel houses can leave the system whenever they wish to do so.
The panel currently reporting is an expansion of the panel that was established in 2012. The panel being used currently consists of up to 4,400 houses selected in the Establishment Survey conducted as of 2012.
In its broadest sense, Television Audience Measurement provides answers to such questions as HOW MANY PEOPLE VIEW THE BROADCAST, WHICH CHANNEL IS VIEWED, as well as WHO VIEWS THEM and WHEN. PeopleMeter gives answers to questions such as WHICH CHANNEL IS VIEWED/FOR HOW LONG ARE THEY VIEWED by recording the acoustic fingerprint of a channel being viewed at that house, at that particular moment, at five-minute intervals. The special controllers defined to PeopleMeter responds to the people on the controller. Individual people meters are attached to each television in the house and the controller is identified.
Ratings collected and stored via PEOPLEMETER throughout the day are automatically retrieved by the data production center of the measurement company each night during particular hours, and reporting is initiated.
It is a system used to identify which channel is being viewed at a given time in a house as part of Television Audience Measurements. Acoustic fingerprints for viewings in a house are recorded in the memory of PeopleMeter every 5 seconds for each program. Data recorded on PeopleMeter are automatically sent to the servers of the measurement company on a daily basis. The acoustic fingerprints recorded allow for the viewed channels to be determined in each panel house through comparison of the reference acoustic fingerprints recorded by the same algorithm and made available in the servers of the measurement company.
It is the measurement of non-linear viewings of a TV broadcast on the main TV screen outside the viewing hours, irrespective of the broadcast stream. It can be defined as measurement of TV content viewed by using the cloud storage (catch-up tv) of Subscription-Based Platforms (e.g. Digiturk, DSmart, etc.), Satellite Receivers with Recording Capability and Personal Video Recorders (PVR).
To be counted as Time-Shifted View, the content must be previously broadcast on TV.
EXAMPLE: It is watching a TV series on the MAIN TV by using a recording device or a broadcast platform after its original broadcasting time or repeated broadcast on a relevant channel.
VOSDAL (Viewing on the Same Day as Live): It is the type of viewing a program after it is original broadcast date and time — but still on the date of the broadcast. OUTSIDE THE BROADCASTING HOURS BUT WITHIN THE DAY OF BROADCASTING
VIEWS IN 7 DAYS: It is the viewing of a program by recording it through any device or platform requiring paid membership by the audience within 7 days following the date of broadcasting.
Screens defined as Multi-Screen in Television Audience Measurement glossary are Any Type of Computers, Tablets or Smartphones. Multi-Screen Viewing is defined as the TV Content being viewed from such screens.
It can be defined as live or time-shifted viewing — depending on the broadcast stream — of all TV content determined and labeled by the channels on the measurement system, from a device with Internet access, via the platforms (e.g. web pages of channels, apps of those channels, etc.), which are also determined by measured channels.
It is reporting of viewings for TV Content watched on a COMPUTER, SMARTPHONE OR TABLET during the original broadcasting time or anytime after broadcasting, with integration into MAIN TV measurement. It involves measurement of TV Content regardless of device, time and place.