TV AUDIENCE MEASUREMENT SYSTEM IN TÜRKİYE / TV VIEWING BEHAVIORS and TİAK
TİAK General Manager Dursun GÜLERYÜZ provided a comprehensive training on December 6, 2022 which titled as " TV Audience Measurement System in Türkiye / TV Viewing Behaviors and TİAK" to assistant experts who have started working at RTÜK.
In this training, the organizational structure, foundation, and objectives of TİAK; all stages of measurement and the methods used in these stages and also Turkish audiences viewing behavior were explained in detail regarding the Measurement of Television Audience. 2021 Türkiye and the world viewing data were also included in this training. In addition, RTÜK Managers and Expert Assistants' questions regarding the measurement systematics were also answered.
The training ended with RTÜK Head of the Department of Public Opinion, Broadcast Research and Measurement, Deniz GÜLER presenting an award plaque to TİAK General Manager Dursun Güleryüz.