15/09/2021
Multi-Screen Measurement Event, September 2021
TİAK A.Ş. held a "MULTI-SCREEN MEASUREMENT" event on September 15, 2021, with the participation of TİAK A.Ş. Board of Directors and channel representatives and Dr. Bernhard Engel, an expert consultant on multi-screen measurements from the German company of VAM-C.
Before the meeting, Dr. Bernhard Engel carried out a comprehensive study that focused on the developments and innovations in the world from the perspective of Turkey's expectations and needs in multi-screen. Dr. Engel was then invited to Turkey to talk about his studies. Topics covered by Dr. Bernhard Engel:
1- Recommendations on Multi-Screen Measurements
2- Measurement Ecosystem
3- Multi-Screen Measurement Strategy
4- Router Measurement
5- Data Integration and Calibration: Standard Methods Used for Multi-Screen Measurement.
After Engel's presentation, a Q&A session about the Turkish market was held. Turkey's position as one of the world's leading countries in multi-screen was underlined. In addition, a detailed discussion was carried out about the steps to be taken in the future and about the solutions that meet the needs of the Turkish market the most.
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Before the meeting, Dr. Bernhard Engel carried out a comprehensive study that focused on the developments and innovations in the world from the perspective of Turkey's expectations and needs in multi-screen. Dr. Engel was then invited to Turkey to talk about his studies. Topics covered by Dr. Bernhard Engel:
1- Recommendations on Multi-Screen Measurements
2- Measurement Ecosystem
3- Multi-Screen Measurement Strategy
4- Router Measurement
5- Data Integration and Calibration: Standard Methods Used for Multi-Screen Measurement.
After Engel's presentation, a Q&A session about the Turkish market was held. Turkey's position as one of the world's leading countries in multi-screen was underlined. In addition, a detailed discussion was carried out about the steps to be taken in the future and about the solutions that meet the needs of the Turkish market the most.