04/01/2019
Launch of TV Advertisement Expenditures Analysis and Reporting Service
Launch of TV Advertisement Expenditures Analysis and Reporting Service
The meeting for the launch of ADVERTISEMENT EXPENDITURES ANALYSIS AND REPORTING SERVICE, provided by KANTAR MEDIA for TİAK A.Ş. subscribers as of January 1st, 2019, was held in POINT HOTEL on January 4th, 2019, addressing the whole industry.
66 participants were present at the meeting, 23 representing Television Channels and 43 representing Media Planning Agencies.
Opening remarks of the event were delivered by TİAK A.Ş. General Manager Dursun GÜLERYÜZ, and KANTAR MEDIA General Manager Mesut SAKAL, followed by KANTAR MEDIA Assistant General Managers Erdem TOLON and Kemal ÖZDEN who evaluated TV Advertisement Expenditures Analysis Service and briefed on TV Advertisement Expenditures Data Access and Analysis Tools.
During his presentation, Erdem Tolon summarized his thoughts on the service as follows: "We are very happy to have been selected by TİAK A.Ş. as the official provider of TV Advertisement Expenditures Analysis Service, and to be producing data for our industry. We will add value to the industry by daily presenting 35 sub spot type advertisement investments across 160 Television Channels, together with the visuals of advertisements. Data will be delivered using Kantar Media's global software programs InStar v.4.12 and AdExpress." The event was concluded with KANTAR MEDIA Senior Customer Representative Tahir Emre KAŞLI, Erdem TOLON and Kemal ÖZDEN answering participants’ questions.
The meeting for the launch of ADVERTISEMENT EXPENDITURES ANALYSIS AND REPORTING SERVICE, provided by KANTAR MEDIA for TİAK A.Ş. subscribers as of January 1st, 2019, was held in POINT HOTEL on January 4th, 2019, addressing the whole industry.
66 participants were present at the meeting, 23 representing Television Channels and 43 representing Media Planning Agencies.
Opening remarks of the event were delivered by TİAK A.Ş. General Manager Dursun GÜLERYÜZ, and KANTAR MEDIA General Manager Mesut SAKAL, followed by KANTAR MEDIA Assistant General Managers Erdem TOLON and Kemal ÖZDEN who evaluated TV Advertisement Expenditures Analysis Service and briefed on TV Advertisement Expenditures Data Access and Analysis Tools.
During his presentation, Erdem Tolon summarized his thoughts on the service as follows: "We are very happy to have been selected by TİAK A.Ş. as the official provider of TV Advertisement Expenditures Analysis Service, and to be producing data for our industry. We will add value to the industry by daily presenting 35 sub spot type advertisement investments across 160 Television Channels, together with the visuals of advertisements. Data will be delivered using Kantar Media's global software programs InStar v.4.12 and AdExpress." The event was concluded with KANTAR MEDIA Senior Customer Representative Tahir Emre KAŞLI, Erdem TOLON and Kemal ÖZDEN answering participants’ questions.